Innovative thinking is not just for CEOs and directors. Put simply, it’s the ability to think about the future using applied creativity to develop new products, services and policies. The ideas can come from anyone within a business, and it’s only through collaboration that innovation is achieved.
We believe that innovative thinking enables and empowers business growth. We provide you with the process, training and tools to be able to make this a reality.
How? Well, we use design thinking and philosophical principles (don’t worry, we take the academic stuff and translate it into human-speak) to develop divergent thinking and design-based strategies. If you want to learn about what innovative thinking is and how other companies are using it, click here to find out more.
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Our journey of innovation
How we help you
Through our workshops you will learn the process of design thinking and human-centred design (HCD) and how they can be used to construct a strategy for innovation. You will receive tailored divergent thinking training that enables you to generate, explore and define valuable ideas for the future.
We use the process of design to address a range of different aspects of business, which can even include workplace communications (though we do offer separate company culture workshops as well). Design methods are a framework for thinking traditionally applied to product, service or artistic design endeavours. But, the methods are now being applied to agile working environments and businesses that are looking to grow and innovate rapidly.
‘User-centred design’ might be a term you’ve come across. However, we go a step further and believe human-centred design is the most versatile and effective method. HCD covers the same ground, but, critically, it includes different methods of articulation. These cross over with applied philosophy and psychology and are used to understand complex and messy problems in order to find their root causes. We like to get to the real stuff.
Common outcomes of our workshops include, but are not limited to:
Project launch strategy
Design thinking is the process of using design methods as a way to organise thought into a framework. Design thinking is usually used during the production of products, however it’s increasingly popular in private business and public organisations, including governments. Examples of businesses and public sector organisations that are using design thinking are:
Our design process
Our core design process that we use is human-centred design. However, we have adapted this process to work for businesses (product and service development). We break this down into three simple steps. Each step is comprised of four elements that, in turn, have various tools to address different needs. This way, we take a complex method and make it easy to follow through intuitive design. If you want to know more about our process, please get in contact with us today.
Applications of the workshop
Our innovative thinking workshops can be tailored to your business, with (optional) bespoke tools that can be white-labelled for future use and constructed specifically for your needs. Examples of how our workshops can be adapted include, but are not limited to:
Product design and development
One-to-one creative coaching
We offer one-to-one creative coaching to improve divergent thinking and idea quality. In addition, we also provide other coaching and consultation services related to innovation and company culture development.
Human-centred design puts being human at the centre of decision-making and business strategies. User-centred design (UCD) is HCD’s more well-known brother. HCD isn’t that different, however, HCD has more bolted-on processes that provide more in-depth results. Human-centred design is usually used as a process of problem solving but its applications are endless. We use HCD to generate more meaningful impact when helping clients create products and services that, ultimately, could redefine their respective markets.
HCD excels at dealing with complex and potentially sensitive subject matters. This method helps businesses develop strategies for client and customer interactions, finding real root of problems that innovative systems can resolve. This process also has the ability to allow you to understand more about how people interact and the nature of creativity. To this end, we also use this process for our company culture courses.
‘Knowledge transfer’ or ‘Assisted Innovation’?
The main objective of ‘Knowledge Transfer’ workshop is to give you the training and tools to be able to use to develop innovation independently. A live example or scenario from your business is the subject of the training but it isn’t the objective of the two-day workshop. The ‘Assisted Innovation’ workshops are spread over three, two-day workshops where together we go through developing innovation within your business and guiding into the future. The ‘Assisted Innovation’ option gives you access to our experience and use it to develop innovation for your business as well as train your business at the same time.